Specific week they hold a super interesting webinar that reveals research Annual Digital IAB UK advertising expenditure. It aims to show how the market develops in 2019, before Digital Marketing Agencies Stafford the impact of COVID 19th and effects of the virus have had.
What Digital ad spending?
Digital ad spending measure overall growth of digital advertising investments and compare how different environments, formats and devices have changed from year to year.
Influence COVID 19th & Social Role
During Covid-19, it is clear there has been a detrimental impact on revenue, with small businesses suffer a greater impact.
Results of the study show that companies see the IAB -11% decrease in revenue from 2019 to 2020 (based on a study of the 53-member IAB).
If we look back at the digital ad spending analysis, the results show a great emphasis on the social role that came to the forefront during this time of social distance.
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Some headlines from the study include;
Total market figures 15.6bn (UK Digital Market 2019) increased 15.4% in 2018. These insights help decide local businesses to invest their marketing budget.
Almost all of the growth in 2019 came from smartphones (Display & Search Advertising)
Paid search continues to rise
Mobile Search has evolved over the past few years, in 2019 55% of the search through the phone.
70% of the display ad revenue comes from smartphones and we do not expect to see this trend slowing down to 5C in the mix.
Video encourage growth
58% of digital ad spending consists of a Social
90% of ad spend is on the Smartphone
2020 Forecast and Impact COVID-19?
We have seen a slight decrease in digital advertising spending due to the current situation, the study showed a decrease of 6.1% in Q1.
The researchers of this study predicts that Q2 will be the worst affected.
However, there is light at the end of the tunnel. It is estimated that there will be more optimistic end of 2020 in terms of digital ad spending and digital marketing.
Need help with your digital advertising?
Get in touch with us today, find Digital Marketing Agencies in Stafford our numbers on our contact us page and let us chat digital advertising. For more information about the IAB UK, head to their website!
