dental seo

Dental SEO:

Today’s SEO focuses on using dental SEO best practices to enhance your dentist office website and overall online presence so that you can be found. Working with a dental SEO company that uses “white hat” (Google-approved) tactics is essential for guaranteeing long-term value as the algorithm changes.

Here’s how to promote your dentistry practice using white hat SEO.

This is included in the Smile Marketing service, depending on the Service Plan you choose.


Keyword stuffing and metatag manipulation are a thing of the past. On the other hand, Google and other search engines keep track of what your visitors do when they visit your site.

dental seo

These are far more reliable indicators of a website’s authority than unethical link-building tactics and other dubious overtures used by mercenary freelance dentistry SEO consultants.

Smile Marketing starts with high-quality, relevant content presented in a user-friendly format and answers the real-world concerns of prospective patients.


Of course, interaction isn’t the only aspect to consider when it comes to dental SEO. After all, you must get people to go to your site before they would engage. On-page SEO refers to the elements you provide on your pages to help them rank higher. We follow a few simple best practices when it comes to optimizing client pages:

Begin with a strong keyword:

A proper local SEO agency approach for dentists is required to be found on Google. The idea is to concentrate on your “money” keywords first, then add related keywords. Simultaneously, it would help if you refrained from diluting your essence. You may be penalized if Google detects that you are attempting to trick the system by mistakenly including keywords in your content. Assume you’re in Columbus, Ohio, and you’re trying to make your home page better. “Dentist Columbus, OH,” “Columbus teeth whitening,” “best dental treatment in Columbus,” and “great dental care in Columbus, OH” can be some of your money keywords.

Keep an eye on the following headings:

Make sure to include headings throughout your document (H1, H2, etc.). Google’s algorithm will be able to examine your site more easily because of this. It also creates a more user-friendly environment, which is important if visitors interact and become new patients.

 Create internal links between your pages by doing the following:

There are various advantages to linking to other sites on your website. For starters, it encourages users to visit many pages, which boosts engagement. Second, it makes crawling your site’s multiple pages easier for search engines. 4. Use outbound links in moderation. Make sure to link internally to your special “teeth whitening” page if you discuss teeth whitening on your main services page.

Links to other websites in your niche are considered relevant by Google. You can also add links to community-oriented websites in your area. This can help you rank for both local-based and dental-related keywords.


The use of search engines isn’t the only approach to bring in new patients. While these are the most important aspects, there are more ways to employ low-cost SEO to attract more new patients.

We decided to let the figures speak for themselves. If a channel is performing well, we will investigate it further. Because nowadays, SEO is about a lot more than competing for the top three rankings on Google. Remember that you’re after new patients, not rankings, traffic, or “hits.”

You should remember that you’re looking for new patients, not rankings, traffic, or “hits.”

High search engine results for your dentistry website do not always result in new patients. Because of this assumption, several dental practices have lost tens of thousands of dollars. It’s important to remember that conversion, not traffic, is the most important aspect.

Worse, this approach is typically ineffective:

These aggressively optimized websites have slipped in the rankings because of aggressive attempts to gain links from overseas websites, link farms, irrelevant blogs, and other dubious sources.

They had to spend even more time and money on “link pruning” services to remove hundreds of suspect links, resulting in a fake link profile.

What’s the goal of it all? Smile Marketing has a world-class in-house SEO staff. It will be beneficial if you protect your reputation. We share your sentiments. Our SEO strategies for dentistry websites have shown to be helpful over time, focusing on high-quality traffic that converts into new patients.


Local SEO for dentists is a big issue right now. If you could bring it with you when you contact or email us, that would be great. Learn more about our dental SEO firm concept by reading about our “Dandiest Dentist” experiment.