Digital Tools For Small Businesses
If you run a small business you are constantly looking for ways to gain an advantage over your competitors and increase the return on your marketing expenditures. One of the Digital Marketing Company Southampton easiest ways to do this is through digital marketing. This is not an easy road though.
You must be committed to a business strategy that gives you not only the traffic but the right kind of traffic. There are several business tools you can use to automate some of the tasks of your marketing if you are looking to save time and handle multiple digital sale of your home.
Schedule your social media
Everyone loves social media. If you are a business can be a difficult task to constantly remember to engage with your audience and deliver content that is relevant and timely. The best thing you can do with social media is to remain consistent with what you post and when you post.
If you post something every couple of months of your engagement with your audience will be low and they will not know when to expect your post.
You can overcome this by simply schedule your social media posts in advance. Using a tool like Hootsuite or Buffer allows you to plan and schedule your social media posts in advance. You can then focus your time on the tasks of additional social media focused on increasing engagement.
Keep track of your Web site traffic
One thing you should know is how much traffic your website is generating and where it originated. It’s not enough to just think of your digital marketing work. You need to be able to use real data to drive your decision making. Analytics, graphs and reports are not for everyone and it can sometimes be difficult to work through what the data means. The easiest thing to do is to hire a freelancer who can interpret your reports on a monthly basis and provide details on the statistics.
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Not necessarily detailed reporting. Just a simple picture where the traffic came from a can help you make better decisions.
Automate some display remarketing
Do you ever get the feeling you’re being followed? One day you are browsing the internet and you stumble across a website and then all of a sudden you see it everywhere. It is not magic and no site is not suddenly the most popular online. Whenever you visit their web sites can track your visits with a cookie. The website is then able to target you with ads that are relevant for the smooth and try and push you back to action.
As a small business this is something you can do with ease as well. The best thing is you do not need a big budget and you can also set your own if you wish. A simple and effective tool you can use to achieve this kind of re-targeting is AdRoll.
Creating compelling content with ease
Have you been struggling to come up with a readable and useful content. Do not struggle with the daily grind of trying to find the time to write your own content. You can use the network through oDesk freelancers to write your content. Another is Copify simple tool that allows you to send a request for a copy and receive back a well written article that you can post on your website or send to your clients.
Do it yourself email marketing
Having a list of customers and potential customers in one location allows you to easily send them information, and offers an easy drive engagement and at low cost. If you still send email manually through your own e-mail, you must stop now. When emailing you ever sat there and wondered who opened it, whether they read it and they click on any links. By using an email service such as or you can easily send bulk emails to different groups and get important statistics on who opened your email and what they do after they opened. Maybe making phone Digital Marketing Companies Southampton calls in addition to the prospect that little bit easier.
We hope some of these tools can help you kick start your digital marketing. If you need help from the experts contact us.
