“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained will also suffer a defeat. If you Digital Marketing Agencies Bath know neither the enemy nor yourself, you will succumb in every battle. “
- Sun Tzu, The Art of War
As Sun Tzu said more than a thousand years ago, knowing your enemy is the key to victory, and the same can be applied to the online world. With Google reduces the organic presence of the website, it becomes more and more difficult for companies to succeed in the search. Thus, online competitor research is one of the most important steps in the creation of digital strategy. You need to understand your own business, but you also need to know who else is out there and what they do.
Finding your competitors can sometimes be challenging, because online competitors may be different from your offline competitors. However, there is no need to worry anymore; I have compiled a list of some of the best competitor research tool that will help you to find your competitors online. Some of them are free, so you can try them right away, but I also included some paid tools that you can use to gain some additional insight.
SEM Rush is a popular tool among those working in search marketing. It gives you information about your current performance online, including traffic, ranking positions and, especially, your organic competitors. You can see what your competitors are appearing on the search results and in which position, so you can compare their rankings with you, helping you to discover new opportunities based on what they’re ranking for.
The great thing about SEM Rush is that it not only gives you information about your organic competitors, but also about competitors paid as well, so you will have more information to start your research. However, limited information on the package you buy so that free choice is limited.
SEM Rush Chart2. stat
Rank Stat is a tracking tool you can use to follow the performance of you and your competitors in the search results. You choose the keywords you want to track and, based on that set of keywords, Stat will offer competitive landscape with over your competition for that keyword.
But the tool will be more interesting, the fact that you can group your keywords by using tags. For example, if you are a major hotel chain with hotels in many locations, you can refine your keyword based on the location and look of your competitive landscape in each.
SpyFu is a great tool to find insights on your key competitors in both organic and paid search. Adding your website will provide information on keywords, rankings, backlinks and your main competitor. You can get some information for free, but if you want to get the most out of SpyFu you will need to register.
However, these tools can provide very interesting information about how your competitors are doing with visual graphs and reports are different so it’s definitely an option to consider.
It may seem obvious, but one of the main options to find your online competitors are Google. Use keywords that you are most interested in and record who appears in the first position and what they do. From the on-page factors for the link, take the time to investigate why a page that appears to them will help you Digital Marketing Company in Bath to find a trend that could contribute to your competitors appear higher in the results pages.
In addition, you can use the “related:” search operator to find websites similar to yours. Just type related: followed by your domain name and you will see a list of similar sites. Easy, is not it?