Creating content for your audience not only the natural skills, it takes study, practice and experimentation to get it right. With the world in crisis lockdown because COVID-19, creating the right kind of content could be the most important tool you have to keep in touch with and keep your relationship with your audience.
We know that our audiences are online still. Your customers may be in physical location but the use of different internet and search increased rather than decreased and if your Digital Marketing Agencies in Bath customer is active then you should too. Great content is all about having a conversation with your customers. So what should you talking about now?
Should I Talk About C Word?
Inevitably some of your conversations and content will include the current crisis. It should. Ignoring it means that you ignore one of the most important things in the life of your customers now, but your content should not only be about the C word itself. What can you add value to the content you create? Think about what problems your audience may encounter and how you can help them. Is the problem just as they were a few months ago? Maybe not so creating new content or tweak existing to reflect the change. As your organization is also influenced by so honest. If you are having problems with delivery and then let your customers know and manage their expectations. If you recruit and the procedure takes longer, use your digital marketing channels to explain why.
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Be Reactive
It is possible to be topical and reactive but remains sensitive and in touch with your customers. Despite being a company that thrives and financially dependent on getting customers to experience the outdoors through sport, camping and active lifestyle, GO Outdoors is doing a great job. They have fully embraced the limitations that they now have to shift their usual campaign and recently launched a campaign Go Indoors and even while changing their logo. Image and video content to encourage their customers to stay in their homes using social media to keep in touch with their customers and become part of their conversation. They react quickly and change their content to reflect the challenges they now face the audience. #GOIndoors they encourage customers to share their indoor adventure with a weekly prize and they share their customers on a regular basis.
Be Consistent
To be part of the conversation you should appear regularly. In real life you would not expect to be able to ignore someone and then just pick up the conversation two weeks later. social marketing and digital media, in particular, is the same. You have to show up and active regularly and consistently. Even if you are not currently able to sell to your customers, you can still be a regular part of their feed. Wagamama, for example, has closed all their restaurants and take to social media to their Wok From Home campaign. Throughout the campaign they have been consistent in their message. the material is still Digital Marketing Companies Bath great and the taste, the same emphasis on the importance of ingredients and flavors but their Executive Chef will show their customers how to cook at home.
