Bella from Tregothnan Estate spoke at the event and told us all about it. This is what we learn;
Cornish Tregothnan Estate is based Digital Marketing Agency in Bournemouth next to the River Fal. Camellia sistentis real growth.
They are used for the ancient practice in business, but in the current climate, they must be innovative and sustainable.
So, they have turned to technology to help them.
Tregothnan, now global e-commerce business has a website specifically for different countries they sell to.
They offer masterclasses and 360 virtual immersive experience using VR headset (aye impressive?!)
Technology is also running all around their farm.
-Drones & robotics to uproot, cut and bagged teas.
-Digital mapping software to pinpoint areas of development
-What three words – to produce a single line of teas, tea helps Treg say what it was.
What future for Tech in Tea we hear you ask?
It is clear there is so much more to come, drink tea will change dramatically over the coming years.
-Nettle Tea will be BIG!
brewing -cold, who would have thought?!
Here I am, sitting in the office, raising my cup of hot tea for 3,000 years and hopefully 3,000 more. HERE HERE!
Enough with the tea, let’s talk about the Customer Experience!
Let’s face it, customer expectations have changed and that means the customer experience to keep.
How tech can help us to understand the consumer?
Now Marcus Oulds, Chief Revenue Officer for Yoyo, suggest that technology can help us become an enabler of change.
Marcus thinks it should be done with the data. Yes, the data!
“83% of us are willing to share data to allow for a more personal experience”
We also heard from Jo, Senior Marketing Manager at Nez. He indicated that;
Consumers want Variety
Operators want to Insight
People want Personalization
As a result of this study, the Nez put some gamification in their loyalty scheme.
Okay, so it’s all about our data?
It’s not all down to us.
Nick Liddle from Vita Mojo, a restaurant enterprise software, said the F & B business needs to go digital.
In order to transform the customer experience, operations and data for important restaurant industry.
Tech like this can be part of the solution to the challenges in the Food & Beverage Industry.
We can not forget the Digital. For example, digital ordering and digital menu in the restaurant – accelerate growth in sales during peak periods.
See how McDonald’s has mastered this with their digital book display in the store.
Can there still emotionally involved?
Kate Eastwood, Chief Sales & Marketing Revolution Bar states that have an emotional relationship with the customer is important. major technological advances, but it is important to ensure that the technology is increasing the emotional relationship between the provider and the consumer.
Revolution bar just moved from Rev Card (I remember having one of these in college!) Into the App to enable them to understand the customer better. This part of the technology provided the Revolution with a larger amount of insight into their customers.
As a consumer myself, I want to experience and comfort. It’s very nice to see that the brand to capitalize on this.
Think about The Club Flights example, this is the bar combines experience with Tek & work! People love it.
Top Takeaways from the conversation?
Hospitality sector has been slow to embrace the technology, so much energy goes into operation.
Data continues to be a fundamental part of the boost to business in the F & B Industry, because the data provide actionable insights into this business and integrated feedback.
As a consumer myself, monitoring, shaping and personalized customer journey is the key to ensure you build Digital Marketing Companies Bournemouth and maintain, excited, happy, loyal customers. One will be a brand advocate easy!