In the highly competitive world of digital marketing, marketers spend a lot of money trying to launch their website through a strong advertising campaign. Creating a website is something that gives marketers a boost in their marketing business. This is the reason why marketers build a website for their business. However, building a website is just the beginning. All the efforts put into setting it up to increase website traffic.
Furthermore, getting traffic to your website adds growth that takes you to a higher level. But the right step is what makes your website rank high in the Search Engine Result Page (SERP). So when your website is shown on top of the page of Google, it will automatically increase the traffic of your website. To get more traffic to your site or to reach on the top you need to follow some step-by-step guide that I am going to highlight.
So let’s start and go through each step, one at a time.
Step By Step Guide To Increase Website Traffic.
1. Define Your Object
Ask yourself first why you want people to visit your site? Do you want to generate more leads? Or hoping to increase more sales? So before you get the right traffic, you need to get the right goal or object for your website. Goals such as target audience, where people spend their time online (email, Facebook, etc.) will help you find out the object for your website.
2. Examine Your Daily Statistic
After knowing your traffic goals, you need to know and measure your current traffic statistics. If you don’t track how many people are currently visiting your site, you won’t be able to know how much significant progress you are making. Through Google Analytics, you can measure website traffic, people who visit your site, what pages they visit, how long they stay, where they’re coming from, etc.
3. Upgrade Your Site Content
After examining your daily statics you need to upgrade your site content. This will happen only when you improve the quality of your content. You can improve your headlines, improve photos, links, add stories, create list posts, use powerful words, ask quality questions, etc. If you want to increase the traffic of your website then you have to follow this effective process.
4. Utilize Social Media Approach
It’s known to all that social media is the effective, simplest, cheapest ways to increase the traffic of your website. On social media, you already have an audience so now you just need to add links to your social media profile, optimize your sharing for each platform (Instagram for all images, Twitter is limited to 140 characters, Facebook is a hybrid, and YouTube is all about videos). Try to use each platform to update your status to get more traffic to your website.
5. Create An Outreach Strategy
If you want to increase the traffic of your website, then connect with an influencer. By doing so you may be able to get them to share what you have created with their audience. So when you reach out to your audiences, just keep a few things in mind. For example, be respectful to them and their time, frame everything with gratitude, etc. This will add value to your content and fetch more traffic.
6. Regenerate Your Content
Publishing one thing on your site doesn’t mean you utilize it again in another form. You can use one content in multiple ways. For example, you can combine blog post into an eBook, you can create how-to-guide, turn them into a series of videos, share posts on Facebook groups, etc. So don’t let a single piece of content go to waste. Regenerate it in many different forms.
7. Construct Your Email List
Finally, constructing Emails is one of the best ways to constantly drive traffic to your site. Email allows you to connect with people in a more personal, one-to-one basis. To erect an email list you need some type of email marketing services such as Active Campaign, SendInBlue, Mail chimp, Aweber, etc. These services will allow you to build a concrete and grasping email list that will help you increase your website traffic.
For any business or marketers, driving website traffic is what concerns them the most. And the most important factor in getting quality traffic is creating constantly great content. Don’t worry about the content, if your content is not good then it doesn’t matter. You only need to produce great stuff to stand out in the crowd. So try to implement all the above 7 steps to enhance the traffic to your site.
Source : @Curvearro