Building a fully designed website is a key component in implementing a robust online marketing and brand plan by Digital Marketing Companies Manchester service provider. The changing nature of the global economy demands businesses to move beyond that.
One of the most successful ways to create brand recognition is blogging and publishing relevant valuable information to the target market on digital marketing blog of your website.
Blogging is a cost-effective way for businesses to drive traffic to their website and improve inbound marketing activities.
Below are the reasons to focus on your business’s own blog in 2020.
Establish yourself as an authority and specialist
You can set yourself as an authority and specialist in your profession by blogging about your business on the website blog. If you are a contracting company, start writing blog posts on relevant topics such as construction patterns, latest design trends, safety tips to be kept in mind during a renovation or construction of the project, and so on.
You may share blog posts that cover insights about business conferences and latest trends about your business that impacts the buying decisions of consumers. You can try making the blog popular among people who follow the same industry as you do, by uploading information related to your business.
More than anything, include some of your experiences relevant to the context. This will help build trust and bring in referral and continued interaction.
Create new sales funnels
Your personal blog can also become a profitable sales funnel for multiple products. Blogs with well-crafted call to action (CTA) will drive casual readers to subscribe to your mailing list, contact you for a review, or might lead the reader to purchase a product if it blends with your blog’s style.
Take advantage of the header, footer, and sidebar of the blog. Ensure that relevant subscriptions or know more forms are always available for readers. It helps the readers who want to know more about what your brand has to offer them.
Fill your social media schedule
Someone into the social media business always looks for new content to post. If you are active on social media, readout below.
You can link your social media posts to the blog posts on your website and lead the social media followers to your website. You can also post quotes, videos, and screenshots from your blog post on your social media platform to engage your community.
If you have a website that sells a product, you can redirect the user from the social media post to your website. You can do this by giving an option to read more on the blog you share on social media platform.
Boost your SEO
A blog on your website will positively impact your SEO strategy. The blog encourages you to write posts that rank your site for the relevant keywords. Going back to our example of contracting company, if your company specialises in structural repair and painting work, then probably your website might already rank for such keywords “Structural Repair”, “Painting” etc.
However, if you add blog posts that are related to other services such as waterproofing or structural repairing, it will help you to optimise for such keywords. Suppose someone is looking for waterproofing services for their home; If your blog post has relevant information they might land up on your blog post. They might even be prompted to contact you to know more about your waterproofing services.
Below are few benefits that you get by adding blogs on your website
Helps you to have more content for the bot to crawl
Increases visibility and Indexed pages
Keeps your website fresh and current
Keeps readers on your website for longer
Helps you target long-tail keywords and makes it easy to rank for specific keywords
Makes it easier to acquire backlinks and place Internal Links
Gives others sites more reasons to link back to your site
Helps you connect with your audience
Get to know your audience better
Ideally, your blog will attract new users to your website. New readers might be from different markets. Some of these might be such users whom you want to turn to consumers.
Engagement with your audience through the log leads to the growth of your online reach, increased commitment to your brand, and a better understanding of your audience.
Focus on points such as reading the feedback on your site and social media, following the demographic details given by your analytics and keeping a track record of the people purchasing and engaging.
Building relationships with value-added content on your blog will be a long journey but totally worth it.
Start a conversation
Digital Marketing Company in Liverpool blog would likely draw potential followers to become customers. But it might also retain followers who would never buy any of the goods or services.
If you wish to share your business experiences, you may share blog posts with readers in your sector to initiate the conversation. Even if they are not your consumers, disseminating your knowledge will contribute to your experience and get your brand reputation in your profession.
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