With the world going digital with incredible fast speed, there is little wonder that the speed of website optimization and website performance enhancement has become today’s Digital Marketing Company Bournemouth terms. Site speed is an indication of how fast your website responding to web requests. Speed up your website is very important not only for your sake, but for all potential customers and existing ones who visit your site as well.
Significance of Free Website Optimization
Site speed reflects your website’s ability to quickly respond when a user clicks on a URL that redirects him to your website. According to the standard Google PageSpeed, site speed is an important criterion for quick access to information, services, and products. Google utilizes the speed of the site as one of the signals used by the algorithm to rank web pages.
Users expect their site to check to load as quickly as possible. It has been proven that if you’re not able to optimize the page speed and load content in a matter of seconds, they get frustrated and leave the site. Faster sites create satisfied users as visitors tend to spend less time on the site is slow to respond.
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The download speed impact performance sites. slow speeds cause web pages to take much longer to download and view the files and documents. high download speeds, on the other hand, allows the visitor to the web page to quickly access and surf the Internet seamlessly. This is where the increase in performance of the website plays an important role in making users happy.
Key steps to Optimize Page Speed
There is a free online tool that helps to test and optimize the speed of the page, such as Pagespeed Insights, GT Metrix, Think with Google, Gift of Speed, and test WebPage. Website performance improvement can be achieved by using this tool.
With a strong follow certain techniques, you can efficiently optimize the speed of the page:
Minimizing HTTP requests is important: It has been shown that as high as 80% of web page load time is spent downloading various page elements such as style sheets, scripts, and images. A separate HTTP request is made for each of these sections. Thus, the more the number of on-page components, the longer it will take a page rendering.
Knowing how many HTTP requests while creating your site, use it as a benchmark, and minimize demand.
Optimize your images: One of the main requirements in improving website performance to compress the image when upload the same on the server. Image plays an important role in e-commerce website. This site has a lot of images on their product pages that play a role in increasing user engagement.
Image size take longer to load, thus affecting the speed of the overall page. You need to use compression techniques that are relevant and reduce the image size. Gzip helps to compress the image size of about 70%
Reducing landing page redirects: Visitors necessary to face the additional timeout each time the page redirects to another. It is essential for the completion of the HTTP request-response cycle. Getting rid of unwanted redirects help to optimize the page speed.
Switch to responsive design helps you to avoid unnecessary diversion between different versions of your site related to different devices such as desktop and mobile. Moreover, it ensures a multi-device experience that is very good for visitors.
Choosing the right type of redirect when you are required to use one very important. While good for a 301 permanent redirect, to device-specific URLs and short-term promotions page, a 302 redirect while proving to be the best.
Utilizing content delivery network: When a site is hosted on a single server, all users who visit the site will send requests to the same server. This leads to an increase in the time to process Digital Marketing Companies Bournemouth each request when there is traffic on the site. will slow down the load time for all users.
