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Google released an update to the core algorithm in January 2020, SEO around the world looking and reflect on their current search results. Many will bask in the glory of improved search rankings and increased traffic, while others will scratch their hands and try to contemplate the sudden fall in the rankings.
Of course, a downgrade can be caused by thin content, poor build quality links, a poor user experience and many other factors.
But something that Google seems to have been prioritized in this update is the value of a landing page is the homepage.
WHY LANDING PAGE RANK IS BETTER THAN A HOME?
Google has gotten a lot smarter and with what pages and sites they want to rank. As a result, Google now assume that your site is almost like a ‘welcome page’ of your site. It should be explained
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- Who are you
- What are you offering
- Acting as a navigation for the website
For example, if you sell car insurance, your homepage should say:
- The insurance company offers our car
- A list of products and services we offer more
- Answer some key questions
- A list of some of the partners, associates, reward, star ratings
In the meantime, if you have a landing page, this is where you are expected to go into more detail about the products or services you offer. Give the specifications of the product or service, some FAQs and some clear form or call to action.
You also get the benefit of optimizing a landing page with the meta-title, description, title and URL string in particular – to maximize your chances of ranking successfully.
SITE STRUCTURE UNDERSTANDING
The structure of your website should be logical and help tell the story of who you are and what you do.
You have your home page that provides an overview of the website, landing pages individual (product or service) and guides or blog posts to support the information on your landing page. Every website should have a page dedicated to the about us, contact us, privacy and terms and conditions page.
This all adds to the overall value and authority of the website and has a tab page and obviously available in the header and footer is something that Google returns.
WHAT MAKES A GOOD LANDING PAGE?
Clear Heading structure – A strong H1 tag at the top of the page clearly illustrates that the page is about and what service or product. You can add additional subheadings using the H2 and H3 tags to add more information and additional structures to the page.
What is wrong with you? – When adding content to your landing page, you basically want answers and ‘why should customers choose your product?’ It should include what benefits you offer, your reputation and salient features of the products ‘Why you?’. See this example both of yulife.
Contact form – A place where users can relate is the confidence factor is good for Google that you are a real business. So be sure to include a contact form, a clear email address or phone number where people can relate.
Key information – For products that need a little more information, you can use the dropdown or provide more information to lower down the page to provide full details to customers. It is very suitable for certain products in the fields of finance, insurance or property where there are a lot of terms and conditions. See this example of Equipsme on health insurance companies.
Homepage CAN STILL GOOD RATINGS?
Yes, very much so. For most websites, the homepage will have the most links pointing to it and most visitors Digital Marketing Company Bath and involvement – and this is an important factor for SEO.