No matter what industry you are in when it comes to business, mistakes are bound to do. It is a fundamental part of life. As a digital marketing agency, we are no different.
Although, the difference can Digital Marketing Company in Sheffield be found in the way you handle these mistakes and if you learn from them. If this happens, you may omit the opportunity to repeat the same again.
This type of error will be different for every business, naturally. For us, our top 3 mistakes are those that many other people can learn from or relate to.
Keep on reading to find out what these mistakes and how we learn from them.
Taking On Clients In The Early Days Without Really Evaluate They
Every new business will probably be able to recognize the same mistakes made by them.
When you start out, new clients who put their trust in you and pick you out of a sea of other businesses is one you’ll most likely want to please. Especially if you are still relatively small and have not built up a large client base yet.
As you can imagine, being an e-commerce brand new digital marketing agency in London, we fall into this trap.
The problem with this error is that you do not know what could be a potential problem. poor client evaluation means excellent opportunity has many downfalls along the way. Although some downfalls that are unavoidable in a lot of business at times, the extent to which they can occur without proper evaluation could be worse.
From this error, we have learned that taking the time to properly evaluate potential clients is key. It may take a little longer before you can finalize business agreements between you and the client, but guarantees no unpleasant surprises will save you time in the long run.
Do not Have A Clear Structure Price / Value
Prices and values are very important in a business. Evidently, the prices show your offer to interested clients, who can then decide whether you fit into their budget.
Moreover, the values in the business are equally as important, in the end, they convey to the client what you stand for, what would you tolerate, and the standards that you would give your promises.
As new digital marketing agency, setting prices and values clearly is something we did not do in the early stages, which, looking back, it was definitely one of our biggest mistakes. We always offer a range of services – from social media advertising for a complete digital strategy-so, it is not clear in terms of prices and values is something that we have to quickly fix.
Consistency is another fundamental component of success in business. In terms of price, provide different clients with consistent prices will make a negative reputation for your business and drive people away from working with you.
The same thing applies to the values. It not a good idea to chop and change your principles depending on your client. The results will only undermine your success potential.
At first, the structure of prices and values are not as clear as they should be. We learned quickly that it does not serve any purpose and would deter us long term.
Not Establish Clear Expectations
This can apply to many aspects of your business – your service offerings, client, work environment, and employees, to mention a few.
When starting a business, there are so many things to consider and overlooking some of them can happen accidentally. You might focus on building a client list but you may have completely forgotten to inform your teams what you expect from them.
This can have some negative implications in Digital Marketing Agencies in Sheffield running your business.
When you set clear expectations, you create an environment where employees and clients can know what to anticipate without arguing about it later.