You may be dealing with traffic every day, in some form or another. While traffic during your morning trip may be a cause of stress and frustration, traffic to the brand site you do not have Digital Marketing Company in Southampton to! Fortunately, the team at Google has applied AdWords updates, the so-called parallel tracking, designed for your landing pages load faster.
Google Ads experts analyze parallel AdWords tracking updates
You may be dealing with
traffic every day, in some form or another. While traffic during your morning
back and forth may be a cause of stress and frustration, traffic to your brand
sites should not be! Fortunately, the team at Google has applied AdWords
updates, the so-called parallel tracking, designed for your landing pages load faster.
Google Ad tracking helps parallel to landing pages load faster
Nobody wants to create the days of dial-up internet by sitting around and waiting for a website to load. parallel tracking works by reducing the number of steps needed someone clicks on your ad to reach your landing page. This is done behind the scenes, of course, so nothing for you or your customers do after tracking parallel arranged.
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Wonders in parallel tracking occurs in the background while you’re loading a landing page for the end user, not before. Google explained that in the background, “Google Ad click tracker load,” “load tracking URL” and finally, “if you use more than one click tracker, additional diversion may contain.”
Is this the Include Video?
parallel tracking does not include video, at least for now. Google says that the parallel tracking for video campaigns will not be available until later this year to give advertisers more time to prepare for change, especially for parallel tracking will be mandatory for Display campaigns as of July 31, 2019. If your brand works with the click measurement providers, there is one additional steps, and it is to contact the provider and verify that they are ready for the changes that will come of this.
On Your Mark, Get Set, Track!
Learning about how the parallel tracking can help you grow sites
Ready to reduce the time it takes for the user to load your brand landing pages of ads? It is a good idea to remember that while there are not too many steps to get the tracking parallel up-and-running, you need to check the following before proceeding:
First, if you use a brand’s website click measurement provider, contact them to make sure their systems are compatible with parallel tracking. Otherwise, no dice, unfortunately. You should ask the provider if they have plans to implement a parallel tracking in the future because the second matter when users are waiting for your landing pages to load. In fact, according to Google, if the mobile site more than three seconds of load time, 53% of your visitors tend to leave the page. You might think to yourself that your brand’s website is worth waiting for, and it very well may be, but the numbers do not lie. If the user clicks through to your website for the first time and reach your site through advertising compared to organic, brand loyalty is not a factor when determining whether someone will wait a few more seconds to see your content.
Next, if you receive a green light from you click measurement provider, there is one thing left to do! Ask your click measurement provider if you need to edit the tracking template – if not, great! If you do, they will guide you through the rest.
Ready for Fun Part?
Now the brand you are ready Digital Marketing Agencies Southampton to change the parallel tracking on, it’s time to hold your excitement and start. First, sign into your Google Ads account. In the navigation menu, click or press the “All campaigns.” Then, on the left side, on the menu page, click “Settings.” Next, click “Account Settings”, then “Tracking,” and now, the moment you’ve been waiting for, click the button next to “Parallel tracking” – all done!