Social media is easy, right? Vomiting some posts on Facebook, send a few tweets on Twitter and put up some photos on instagram. How hard can it be? As a small or medium business owner I’m sure you’ve been there before. Your message does not engage with Digital Marketing Agency in Newcastle your followers, do not increase your follower base and you are struggling to figure out why. As with everything online, social media continues to grow and the way people consume information is constantly changing. Things that may be out of work a year ago may not work today. rapid changes that occur over time and as a business it’s your job to continue to improve and change the way you use social media. Here are three ways you can do better on social media and increase engagement and the number of followers.
Know your platform, content and audience
A size-fits-all approach does not really work on social media again. With so many platforms and different ways to engage your audience, you need a strategy that slightly change depending on what channel you’re using social media. This came to know the kind of content works and what your audience to communicate with people like to see when they browse that social media channels. For example, when people are browsing the Facebook study showed that the images provide more engagement then post regular text. Videos are now the fastest growing post on Facebook. Think of simple ways that you can use images and videos every time you post something to Facebook. Twitter has become much more visual with the research shows that people prefer to see the images on tweet now because they tend to have a higher level of involvement.
Adjust the type of content you produce in accordance with your audience and social media channels and engagement and results will improve.
Create tone, message and voice
You must create a consistent message through all of your communications in social media. Just as verbal communications people will interpret who you are, what you represent and what your message is to your post is written, structured and delivered. Developing the tone for your business that aligns with your brand and how your traditional advertising delivered. For example you might want a fun and interesting, informative, professional or excited and happy. Keep your message consistent so you do not confuse your followers. Creating a consistent message would mean that your followers will know what to expect from your post and they will be more engaged when they come through.
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Be smart and use some useful tools
There are several ways you can become smarter with social media and here are some useful tools and tips you should follow:
Stop promoting yourself – People do not want to constantly hear about you and how good you are. They are in social media for reading the information interesting, engaging with people, relax and have fun. Promotion is an important part of social media, but it would have more impact if you do it subtly.
Leverage hashtags – Hashtags are there for a reason so use them. They help people find your post and it is a simple way to increase engagement and increase your followers.
Engage in social media – Share other people’s content, such as posts, retweet interesting tweets, comments and become part of the social media community. People will be more engaged with you as a result and you will find that people will follow you and interact with your posts.
Scheduling your posts – Use Hootsuite or Buffer to schedule your social media posts, get in-depth analysis and Digital Marketing Company Newcastle work on ways to improve your performance in social media
Do you have any tips? Comment below with your thoughts.