As a business owner you are always on the lookout for ways to improve your marketing dollars spent to increase profits for your business. Usually this return is in the form of more customers and increase sales. The world we live in today enables everyone to Digital Marketing Agencies Stafford find what they are looking at a finger swipe and click the button. You may have heard it 1000 times about how SEO is important and you should do it. You know it’s important but there is a difference between realizing the importance of it and make a serious investment to try to grow the traffic and potential customer base online. No matter what stage of your business in the usually there are 4 reasons why you should invest in SEO.
Traditional marketing is not cut as it used to
Traditional marketing is a must have for any business and it is very important depending on the market and the industry you operate in. The trick is being able to blend traditional and digital marketing you into one seamless approach. Technology is changing, the market is moving faster then before and this means that your marketing approach must continue to evolve. Many businesses had to completely change their business models to remain relevant. Yellow pages are examples of businesses that rely on traditional marketing as a service and has made a complete switch to digital market.
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What many companies find that they feel comfortable using traditional marketing even if there is no way to measure whether it is working. Sure you can run a billboard at the local gym or other establishment and you will get some visibility of the brand, but how do you measure return on investment? It is almost impossible and it is a good reason to look at investing in something that allows you to measure return on investment.
You want to reduce costs
It sounds silly right. How can spend more money actually help you reduce your costs. Search engine optimization is a long term investment and therefore you should look back as long-term as well. When your business starts to rank for more and more of the words that relate to your products and services cost for you to get every customer really will reduce over time. The reason is that you are specifically targeting customers who are already motivated to potentially buy or use your services because they have done half the work and searching on Google for what they want. You can see it as a snowball effect in which depends on the type of business you are you could potentially cover the cost of your marketing spend through SEO to acquire a customer. It definitely will be different for each industry, but there are reasons to be confident that if you have a digital marketing plan utilizing SEO that you will see a greater return on investment in the long term than other marketing activities that you can do.
You want more customers
That is easy. More and more people are looking for your business online everyday. If they can not find you then it is more likely they will find one of your competitors. SEO like any other type of marketing activity is about volume, generate questions and squeezed through a funnel questions for customers and sales. You should also know the lifetime value of your customers. How much repeat business you get from that one of the customers and what their value to you for 12 months. Traditional ways to acquire customers do not allow you to adequately measure the cost vs. return. With SEO you can get more customers and measure if the returns exceed the costs. You will find that as you increase your online visibility you will begin to produce organic and sales Digital Marketing Company Stafford questions. This is where the design of your website and how do you convert visitors come into play.