The more you learn about your website and online business the more you will hear people say things like you need a responsive website and your website needs to be mobile friendly. These suggestions are great, but you have to really worry about your website Digital Marketing Agencies in Southampton visitors to be friendly to mobile? The simple answer is yes you have. There are various reasons why you should create a website that is functional, easy to navigate and aesthetically pleasing phone. Upward trend growth in mobile traffic Web sites and e-commerce is not slowing down anytime soon and the ability of people to find and visit any online at anytime means that you have to create a website to take advantage of it. We will walk through a few simple reasons why you should optimize your site for mobile phones, tablets and desktops.

People today have less time and they rush to find things they are looking for. The harder you make it for them the more likely they are to leave your website without having them do what you want them to do when they visit. There is nothing more frustrating for potential visitors then have to zoom, modify and squint to read the text on your web site while browsing on their mobile phones. Presenting your website and the important information that you give to people to get them to engage in action on your website becomes more important as reducing the screen size. You need to make it clear, simple and easy to browse. Creating a website that is responsive to change the screen size will allow you to easily optimize the display no matter the device.

search engine optimization
During 2014 mobile internet browsing exceed PC for the first time and this is a trend that is ever growing. More and more people are looking for products and services online is now more than ever. Google, the most popular search engine in the world is always trying to provide the best content to visitors using their algorithm. They are now considering how mobile friendly your site and guess what? If you want to rank high for mobile search results on Google you must have a website that is optimized and responsive to look at smaller devices. It makes sense for Google to provide content that is not only valuable for people looking for specific information, but also in a way that is easy to read. If you are less mobile traffic is likely to be close to 50% of your overall site visits You definitely need to review how your website is optimized for mobile.

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Whenever visitors hitting your website, you should always ask them to do something, whether it’s giving their details, contact you or buy something. Given what we have discussed about the trend of mobile traffic and your search has ten fold better chance to convert potential visitors on phones and tablets if your website is optimized for smaller screens. You will present information better and your call to action will have far greater impact and a chance to convert visitors into customers.

Do not do this
As with anything there are some things you should avoid when optimizing your site for mobile:

1) Do not create a separate mobile website – Google does not like this and do not need to design a liquid that can now be adapted to the screen size. You also lose optimize the tablet which is a growing market as well.

2) Do not rip your website down. Maybe there are some simple ways to implement responsive design within the existing framework depends on how your website is built

The benefits of having a responsive website is far greater than the potential negatives. the cost to build your new website or to adapt an existing one must pay for itself in the long run Digital Marketing Companies Southampton because you have much better chance for a higher rank.

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