Conversion is the cornerstone of any successful PPC strategy. Every visitor who clicks on the ad traffic you pay good money for, which means each unconverted hit you in the pocket. Maximizing Digital Marketing Agencies in Sheffield conversion after an ad click is very important to get the best return on your investment and you will find many articles online that offer suggestions on how to do it.
You will find many articles online that offer advice on how to increase conversion rates, but they tend to offer the same basic advice. So today we want to go deeper than the basics with eight normal way to improve your PPC conversions.
# 1: Make your site as soon as possible
It’s kind of ridiculous that we can call a “normal” way to increase conversion PPC, but the Internet has serious problems with speed. This has pushed Google and other technology companies to get behind initiatives such as Accelerated Mobile Home (AMP) and Instant Pages – all for the sake of creating the web faster, especially on the phone.
The simple truth is this: page loading times is the number one killer conversion for most brands. People expect your pages to load in two seconds or less but shows Google’s data the average loading time of the site on a mobile phone is 14 seconds on a 4G connection with things get even worse for the people in the 3G and the connection is slow.
So, seriously, you get page loading times that if you want to maximize your PPC conversions. You will beat most of your competition hands down if you can achieve the target of two seconds.
# 2: Create an ad campaign for ‘micro-moments’
Micro-moment is a term coined by Google to describe small actions people take online that ultimately generate sales. The idea is to capture leads at a very early stage of the buying process and guide them along the path to purchase, allowing you to change the low-quality leads into paying customers, rather than allowing them to buy elsewhere at a later stage.
Different micro-current to encourage people to do different types of actions, some of which have a much higher purchase intentions than others. Google users, for example, tend to have a higher purchase intentions of Facebook users because they are actively looking for something. Facebook users, on the other hand, relaxing scrolling through the News Feed them until their eye-appealing advertising.
As a result, AdWords and Facebook usually produces various types of leads and advertising campaigns should reflect this. Chart the course of a micro-moment you experience your target customers throughout the buying process tell you what they need at each stage, the type of advertising message you should make and type of the conversion to the target with every campaign. Get this right and you will be able to guide people from the first stage of the customer journey, all the way to the buy button.
# 3: Create a remarketing list for ‘micro-moment’ your traffic
Once you get a micro-current visitor to your site, you can create remarketing lists based on the actions they took there (AdWords). It allows you to create a list for each stage of the buying process and select an action to qualify the user for each stage. Google will then automatically add users to the relevant list when they perform one action you choose.
Now here’s where the magic happens. You create a remarketing campaign for each list, with ads designed to move them to the next. And you keep this going until people find themselves at the final stage of the consumer journey, confirming their payment details.
With a remarketing list set up like this, all that Digital Marketing Company Sheffield remains is to create marketing lists ads that encourage users to take further action.