It’s common to jump directly to Facebook, Instagram or LinkedIn when considering your social media strategy. But as one of the strongest growing platform in 2018 with the Digital Marketing Agencies in Stafford increase of users of nearly 40% from year to year, it’s time to add Pinterest to the top of your list.
So how exactly Pinterest and advertising work? Pinterest is very visual platform where users browse their feed for inspiration on whatever interests them. They are looking for and click on a topic to learn more Pins. This is why Pinterest works well in every company’s social media strategy – Pinterest users are already looking to learn more about the brand and new products. A Pinterest study recently found that 83% of the weekly Pinners have made a purchase based on their Pins see from the brand.
How you can use Pinterest in your marketing plan?
People come to Pinterest for ideas to find, save, and perform. Pinterest Pins help your audience understand what your brand represents and how it can fit into their lives. Pinterest is an ideal platform to target people as they decide what to buy or do next. By getting your message in front of the right audience, you can help them make decisions and reach people in the moments that most influence their decision to encourage them to act.
Pinterest is the most popular platform for shopping and product discovery, so this makes a great place to run a sales campaign, for both online and offline sales growth. Every business can set up a campaign to drive online sales for the website, or offline sales for physical stores. Some businesses are also able to run the campaign, which draw directly from your product feed to make actionable advertising, on a scale of shopping.
Pinterest revealed in 2018 that 72% of Pinners said channel inspire them to shop even when they are not even looking for anything. And when Pinners are in the mood to shop, it’s not Google their own turn to but Pinterest. When looking for ideas on what to buy, 60% use Pinterest compared with 48% using search engines.
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Case Study: Tesco
From these statistics you can see why Pinterest will be great additions to your social media strategy – but if you need convincing, here are examples of brands that make the most out of Pinterest:
Tesco used Promoted Pins Pinterest with the aim of increasing the involvement leads to high-quality traffic. Through Promoted Pins, they managed to equal the level of involvement of other leading social platform, with a 36% lower cost per click. Tesco set out to improve their metrics to engage with their target audience on Pinterest. Food is one of the top category on the network, making it the perfect platform. They focus on providing a stunning visual content that would be suitable for the audience. Tesco identified popular content in their community pages, such as recipes and crafts, and make work this content to audiences Pins Pinterest by creating visually appealing. The result is high quality traffic to their community pages of other key digital channels, with a more competitive cost. Visitors of Pinterest spend 3x longer at the site of the next social channel performance.
Case Study: Jetsetter
Taking a look at the winners and finalists of dwarf Awards can provide fantastic creative inspiration for how Pinterest can achieve your marketing goals no matter what sector you are in. Jetsetter, a TripAdvisor company, won the category Pinterest a few years ago. They found that their customers are drawn to the stunning image of them. Visual storytelling is at the core of their business and marketing, creating a perfect platform Pinterest. Jetsetter visual effect is to evoke an emotional Digital Marketing Company Stafford connection during trip planning and booking process to make their preferred online travel company.
