All social media platforms are not created equal. In fact, any host platform different demographics of users who are looking for an online experience that is tailored to their individual Digital Marketing Company Southampton needs. For this reason, it is important to carefully consider these differences when deciding which platform (s) you want to use as a marketing channel. Knowing your target audience and where to find them is the first step in succeeding in paid social campaigns, but it can be difficult to know where to start.

Learn average users for each social media platform
In recent years, the importance of social media in everyday life has become indisputable. Sites like Facebook, Twitter, and Instagram receive up to 1.4 billion, 100 million and 500 million daily active users (DAU) respectively. Therefore, it appears obvious that incorporate social media into digital marketing strategy is essential to ensure that the brand can reach a wider section of the market.

Since about 70% of online adults use Facebook, the platform should be a large part of your social media strategy.

As the leader of the social networking site, Facebook is an important place to give your brand presence. More specifically, the highest frequency of Facebook users were aged between 24 and 50 and the balance between males and females is relatively the same. Therefore, the post aimed towards adults would be an effective Facebook strategy.

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Useful info:

Facebook gets more than 8 billion video views daily average, however, 85% of Facebook users watch videos with the sound muted.
19% of the time spent on the mobile device occurs on Facebook.
42% of Facebook fans like ‘the page with the intent of getting a discount voucher.
new parents use Facebook mobile 1.3 times more often than the users without the kids.

18% of internet users have a twitter account so it is a platform that certainly should not be ignored.

In the UK, the majority of Twitter users under the age of 34 years. rapid communication is the key in this social network and users do not tend to spend a long time to absorb the information of each post. Therefore, before using this platform, consider whether to target young adults with short and concise posts are useful and relevant to your business.

Use LinkedIn targets business professional college graduates.

LinkedIn is very popular among both people with high income graduates and college, therefore, the social network is to target not just business professionals and key decision makers of the company, but also the students. Tailoring posting a tone company / business will be an effective way to garner the attention of the user.

Useful info:
1 million professionals has published a post on LinkedIn.
The average user spends 17 minutes monthly on LinkedIn.
Statistical Analysis and Data Mining is the top skill on LinkedIn.
There are 5 million accountants in LinkedIn.

There are 500 million daily active users on Instagram that can interact with your brand.

Did you know that 32% of all Internet users are on Instagram? This comes to about 500 million daily active users, which can potentially interact with your brand. Therefore, it is good to know the average audience in attendance on Instagram that is not too broad with your targeting.

Useful info:

200 million active Instagrammers visit daily business profile
Posts with at least one hashtag average 12.6% more engagement.

Want to target women with your strategy? Pinterest is still substantially more popular among women for many Digital Marketing Agencies Southampton years. With a 4: 1 female to male ratio, Pinterest certainly be utilized for targeted women with relatable blog post. In addition, Pinterest seems to be used mostly by an older audience,
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