In the world of SEO, it is always important to stay on top of Google’s ranking algorithm. While no one has the right to a secret algorithm, we must Search Quality Evaluator Guidelines them. We know that Google’s algorithm is always looking for high quality, well-informed website appears high in their rankings. This is where Google Digital Marketing Agency in Sheffield comes in two measurements: E-A-T and YMYL.

What do they stand for?

  1. E-A-T: Expertise, authoritativeness, confidence
  2. Y-M-Y-L: Your Money or Your Life
  3. E-A-T: Expertise, authoritativeness, confidence

E-A-T is a measurement evaluator Google use to rank pages. If a page has a high level EAT then this means it is a high quality, while low-quality pages will have low levels of EAT.

How do you make sure your page has a high level EAT? Based Search Google Quality Guidelines, websites and web pages you should:

It has enough content.
Become an expert, authoritative and trustworthy to the topic being discussed.
Having a positive reputation.
Features sufficient additional information, such as the ‘About us’ and the ‘Contact’.
Feature additional content that enhances the enjoyment and user experience.
Functionally designed which allows users to easily find the information they want.
Maintained and edited regularly and often.

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EAT is one of the most important aspects in this list. EAT has a direct effect on both the level of quality of a Web page, as well as its reputation on the web at all. In order to be seen as a high quality, Google stated that “website requires enough expertise to be authoritative and trustworthy about their topic.”

What is considered to be content ‘experts’ can vary based on the type and destination pages. For example, a page that displays medical advice from a high level to be written by a doctor who is accredited to be considered as content ‘Expert’. On the other hand, the general information provided in the medical forum can be considered as ‘experts’ even if it had been written by someone with no medical knowledge. Therefore, you can see how some topics require a less formal level of expertise and on this page, Google is looking to see how detailed, helpful and informative information provided is.

As you can probably guess, this is the case for sites such as restaurant reviews, and fashion and gossip sites. Google says that there are many types of ‘Everyday Skills’, and the evaluator does not penalize sites for lack of ‘formal training’ in an area that will not have any formal training involved – such as fashion or gossip sites.

So, whether you need a professional website formally trained? Google has stated that the following sites should be written by an accredited, qualified experts:

medical information
financial advice
Advice or information pages on any topic that can have a negative impact on one’s health, happiness or wealth
High quality hobby page.

The main thing to know about E-A-T is that some pages require a high level of professional expertise and other sites only require day-to-day knowledge. You have a special site that really require formal membership listed above, but if not, you need to consider this – how much expertise is required for the page to achieve its objectives, as well as provide helpful, detailed, informative content?

  1. Y-M-Y-L: Your Money or Your Life

Google Classroom YMYL page as important enough that, if they are of poor quality, it’s possible for a page is said to have a potential negative impact on life, income or happiness. At a broad level, the sites mentioned above needs to be written in a formal membership Digital Marketing Agencies in Sheffield page also known as YMYL page. Here is an example of Google than pages YMYL:

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