If you are a retail business looking to get more targeted traffic, otherwise known as ‘potential customer’ to your website and increase your conversion rate, this is the guide for you.
The last decade has seen a huge Digital Marketing Companies Stafford increase in customer demand for online purchases, which shows no sign of slowing down. This demand will undoubtedly fuel future revenue and growth for retailers.
In this guide, we’ve compiled our years of experience in the retail business marketing online. We know that digital marketing is a broad topic, so we’ve broken into several parts that are easily digested.
If you have questions or suggestions on topics to cover, please let us know in the comments below or connect with us directly.
Let’s get to it:
Global retail e-commerce market size 2014-2023 statista
Retail Digital Marketing Strategy
Every successful digital marketing campaigns start with a strategy.
The digital revolution continues to reshape the retail industry. While e-commerce solutions may be relatively low cost, expand customer expectations. Today’s online retail consumers expect the next day or faster delivery times and ‘click and collect’ s more convenient as one example.
A digital strategy need not be very complex; but it helps to have an approach to joined-up, especially with the many paths of different digital from websites, social media, email marketing, etc. If you have the presence of brick and mortar, then the strategy of digital marketing retail is even more useful and can help encouraging step foot into the store for customers to have the in-store experience.
Retail Brand Awareness
Brand awareness is talked about a lot but what does it really mean and what are the best methods to spread brand awareness for your retail business?
What Brand Awareness?
Here’s one definition. … The extent to which consumers are familiar with a particular brand image quality or the goods or services.
Brand awareness is all about the person (or in the world of retail, the customer) can remember and recognize the brand. Since the business started, brand awareness is always a consideration in consumer behavior. It started as soon as children can speak or point; what children today do not recognize the “M” logo from McDonalds! We blow our noses on the ‘Kleenex’ or drinking a can of ‘Coke’. There was even a board game all about brand awareness!
How Do We Get the Brand Awareness?
While we can not all be Amazon or Apple with a multi-billion dollar brand value, you can redirect the consumer to make an informed decision when choosing between you or your competitors.
Encourage a repeat purchase brand awareness and leads to an increase in market share, but what channel you have to focus on the spread of awareness about your brand?
Organic Search (SEO)
SEO can help increase your brand awareness and should be the mainstay of your brand strategy.
content marketing is one of the best ways to spread the word about your business and brand. This is a great win-win situation like when you make fresh relevant content for your target audience also give search engines something to digest. The end result is the stronger your brand.
When the content together, naturally backlink follow or which is one of the goals, which benefits both branding and organic SEO.
Showing ads (PPC)
PPC make your brand easily findable to your target audience.
You are responsible and can put your brand and logo in front of your customers. Getting straight to your potential customers by targeting the right way, though this depends on’ve done your homework and know and understand who your target audience.
Display Advertising lets you reach new customers while building a positive brand perception, no matter Digital Marketing Company Stafford where they are on the web. Remember this is not about the hard sell but about creating visibility means that the retail consumer will remember your brand when they want to buy or use what you are selling.