For many businesses in 2020, customers literally disappear overnight. While retailers are rushing to open up or ramp-up they offer e-commerce, other places, and purpose-based businesses are wondering when a client will come back.
Part of the fitness industry are Digital Marketing Agency in Newcastle uick to pivot online and begin to embrace the audience that could be isolated but are interested in getting under lockdown active.
Joe Wicks led the charge for personal trainers and instructors everywhere to consider that this stuff online just might be worth a try. For Joe, will live every day to see him reach a large audience, with 100k people living on video last tuning after 18 weeks of broadcasting.
So, what are the key principles that businesses can learn from the fitness industry?
Embracing Go Go online
Live video on the social channel is currently very much worth considering format.
As mentioned in the E-commerce – is there any hope for those with a decrease in sales? Adweek reported that:
Since Covid-19, Facebook has been viewing with life increased by 50%, Instagram by 70% and Twitch are seeing a new channel rose 33%, high for the platform.
Live audience see is an activity that you have very likely have done more than during a pandemic. So, instead of setting a time to embrace this feature on the social channels where your audience is hanging out?
Give rather than sell
A little like Joe Wicks, we have seen other fitness instructors and personal trainers will live and give them advice and sessions. In fact, some of the session happened through Zoom into my garage, as family members have been working virtually with friends and teammates personal trainer health club.
Since the lockdown, in SocialB we already live on YouTube, our Facebook group, and via webinars on a regular basis. We have done all this for free, and have been given, our expertise through shared strategies and tips.
It was built awareness to us as a business and for what we can offer and also creates conversations and connections. We deliberately have not “salesy” or overly promoted our services, but has been given, build trust with the people we are involved with.
Guess what? This leads to sales, not as the main focus but almost as a by-product and we have experienced some of the busiest months in business during the summer of 2020.
People buy from people they trust; how your business can go live and provide expertise to build trust with your potential customers?
Converting traffic into business
So what can you do with all this awareness and confidence?
For starters, this new community that you’re building could be the beginning of your email marketing list, if you collect your mail as part of your free offer. You can then only market goods and services to the people on your list. If fact, why not check out our Guide to Better Email Marketing to help you with this?
But can you really give paid for the online service as well?
In India, Fitternity, the largest online marketplace for fitness services in the country around 500K monthly active users booking class through its application before a pandemic. As a business, it spins rapidly under lockdown, fitness sessions offer both live and recorded its users with a slightly discounted price.
If you think about the issues facing Fitternity or other fitness instructors to provide their online sessions, can range from difficult to get a clear camera angles to struggle to adapt Digital Marketing Company in Newcastle to the online teaching. Of course, accounting or legal practices have even fewer reasons and just need to get online and go live?