In Content Marketing, The Digital Marketing Blog by ChloeSeptember 8, 2017Leave Comments
‘Content is king’ is a mantra that is repeated religion in the world of marketing content. Behind this lies the Digital Marketing Agencies Stafford belief that quality content is vital for a successful digital marketing campaigns.
In the future, I propose a more focused and fresh spin on this phase. A motto of the 2017 tilt.
Just repeat after me: ‘precious video’.
Before we get too ahead of ourselves, instead of the usual blogging, podcasts and other forms of content are no longer important. It certainly was not my suggestion. All content, in one way or another, useful for the overall online marketing strategy. However, there is no denying giant video content. This surge in popularity, especially in the past year, only set to continue (and speed full throttle).
Do you work in marketing or not, you will not fail to notice that the video appears here there and everywhere; in your email, on your social feeds and as usually you browse the web. Marketers have cottoned on to the power of video as immediate, intermediate interesting and the content can easily be shared.
In this post, we’ll look at why you should also use video marketing (if you have not already) and 6 how to make your marketing more effective video.
Why You Should Use Video Marketing
Let’s face it, the success of any marketing campaign is measured by numbers and we had some pretty memorable one for you.
The following statistics from HubSpot should be enough to convince you to get on board with video marketing:
Cisco predicts that video will account for more than 80 percent of all consumer Internet traffic in 2020.
Four times as many consumers would prefer to watch a video about the product, rather than reading about it.
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Entering the term ‘video’ to enhance the e-mail subject line by 19 percent open rates and click-through rate of 65 percent.
Video has a higher retention rate than the text-based content.
When presented with the information, people tend to remember only 10 percent of the information that 3 days later. However, if the relevant image is paired with the same information, the retention was significantly increased to 65 percent.
Audiences are 10 times more likely to engage, embed, share and comment on video content than their blog.
search engines love video. Web pages that contain videos that are significantly more likely than traditional web pages to rank on the first page of Google.
Quite simply, the core of it is this – people would rather watch than read and is not expected to change in the near future!
How to Make Effective Video Marketing
The statistics say it all – video marketing is no longer an option but an increasingly important part of your content strategy. As more brands realize this, many consumers are expecting, video marketing landscape will become saturated. This important video marketing you do not drown in the vast sea of video content out there. Never fear, though, we are here to throw you a lifeline and talk you through our top tips for effective video marketing.
- Quality Over Quantity
For competitors shine, you’ll need for your game in terms of the quality of your video. Shuffles various low-quality video just for the sake of it would not be of value. This will only see visitors arrive on your website or social channels and soon bounced back as they quickly identify the content is of poor quality.
low-quality video will hinder the success of your online marketing efforts.
If you are going to invest in a video, you need to do well. In the end, in taking the time to produce a better video quality, you will reap the benefits of higher engagement and drive better Digital Marketing Company Stafford results for your website. Plus, the video tends to prove a better investment in the long term and asset you can count on in future years.