Valentine’s Day is a global celebration that covers everything to do with love. Of pampering for gifting, there is always a reason to splash the cash at this time of year.
And what comes with the holiday that Digital Marketing Agencies Bournemouth encourages people to spend? marketers are excited, that’s what. This is where the strength of holiday marketing comes into play.
This guide is for those who are looking for some last-minute digital marketing tips, all in conjunction with Valentine’s Day.
The importance of the holiday marketing
A well-planned marketing strategy helps to raise awareness around specific products or services, which in turn leads to more revenue. Through effective marketing holiday campaign, customers will feel more inclined to make a purchase decision based on the off-season play.
With that level of modern technology taking over the world, digital marketing has become the best way to reach the largest audience possible. And with Valentine’s Day just around the corner, it’s never been more appropriate to create a marketing campaign in relation to it.
marketing tips for Valentine’s Day
From social media advertising to email marketing strategy, there are many ways that you can use Valentine’s Day to benefit your brand. Here are eight simple – yet effective – way to embrace the season of love.
- The magic of buy one get one free
Valentine’s is all about sharing the love, and when it comes to your marketing strategy, what better way to do than by an agreement so irresistible? Miracle ‘buy one get one free’ offer will encourage customers to fall in love with your product, and in addition to one for free, you will benefit both them and their Valentine!
- Send an email with a catchy theme holiday
Email marketing has become quite the norm in the business world, but how do you stand out from the crowd and get noticed in someones inbox busy?
Integrating a holiday theme in your email can go a long way in getting the attention you need to organize your business on the right track. Make the email subject unbearable, making use of messages tongue-in-cheek and tied with a bid recipient can not refuse.
- Your social media profiles should have a little romantic
Flame up the mood with a little romance on your social media accounts. We live in a time when almost everyone active on the social media platform or the other; make the most of this opportunity. Curiosity will take over the people who visit your social profile and saw some love-themed posts.
- Create a competition for fans to share their experiences of love
Competition is a very popular way to create a buzz – we will do anything for a gift!
One way to keep your social media followers engaged during Valentine season is to start a thread where you ask them to share their unique love story. Allows everyone to share their interesting stories – after a certain period of time, you can consider one of the best winner, using your product as a gift. Encourage your followers to mark their loved ones would also extend your reach, build hype and brand awareness even more.
- Do not forget that some people will not want to celebrate romance
Valentine is not for everyone and it is this exact reason why the campaign ‘anti-Valentine’ have done well in recent years. If possible, try to create an all-inclusive campaign so that nothing is left. If not possible, you can run another campaign that focuses on those who are not fussed about the romantic side of things instead!
- Make room for charity
Valentine’s Day is all about love and sharing – what better time to give back to the community that has given so much? If your company is known for an act of charity, customers will be happy to contribute to the cause by simply shopping. Strategies such as asking customers to donate a small amount of money to fund Digital Marketing Companies Bournemouth charitable projects or donate materials to schools and charitable home can go a long way when attracting customers.